How’d you like to grow your roofing business?
Stupid question, right?
One challenge facing you is the fact that there are more than 100,000 roofing providers in the U.S. alone.
What can you do to help yourself stand out from the rest?
For starters, you need to go where your target audience is.
And where is that? Online, of course!
One of the best—if not THE best—marketing investments you can make is to implement an effective digital marketing plan for your roofing company.
If you don’t have a strong digital marketing plan, you’re definitely missing leads.
Whether you’re already employing some digital marketing approaches that may just need a little tweaking, or whether you’re putting your toes into the digital “stream” for the first time, here are six sound tips and strategies worth pursuing:
How’s Your Website?
If your answer is “what website?” then it’s high time you made one.
And if you’ve already got a website for your roofing business, how’s it working for you?
Does it actually engage your current and prospective customers? Is it doing anything to drive more business your way?
It’s not enough to simply have a website; you need a website that is well-designed, loads quickly and delivers content that actually matters to your target audience.
Fine-Tune for SEO
Having an awesome website won’t do you much good if no one ever finds it.
Ever wonder why some roofers in your area always seem to show up near the top of the Google search results page, while your website is buried somewhere deep down the list?
That’s because SEO matters! For starters, you might want to do some homework about finding and implementing the right search keywords to help you get noticed.
There are several other things you can incorporate into your site for better search results as well, including some well-thought-out roofing FAQs.
Paid Advertising —Get Real Results, Real Quick
Organic strategies are certainly important and necessary, but those alone aren’t necessarily enough to get you as far as you want to go.
If you really want to grow your roofing business, you’ll achieve much greater results through PPC and other types of focused, paid advertising.
For example, Google Guaranteed Ads are a powerful tool for generating a steady stream of local leads.
But what’s the ROI, you ask? Businesses across the board typically make eight times (or more) what they spend on Google Ads!
Get Social —Engage on Social Platforms
If you’re waiting to hear me say that your business needs a Facebook page. . .OK, I’ll say it.
You NEED to be engaging with your customers and your brand community on Facebook.
Granted, there are other social media platforms you can pursue as well, but if you have to just choose one place to start, choose Facebook.
Why Facebook? It’s still the largest social media platform in the world, a large majority of your roofing target audience is likely to be active there, and Facebook also offers some rich opportunities for direct, targeted marketing.
Good Content Marketing —Have Something to Say
You also need to give some effort towards figuring out exactly what it is you have to say to your customers, leads, and brand community.
What content can you share that will actually be seen as valuable by your target audience?
Certainly, that should include the USPs of your roofing business, but it should also include content that helps to answer people’s common questions about roofing, as well content that just generally educates, entertains, or inspires.
Blogs, infographics, email newsletters, and social media posts are all good potential relationship builders and relationship sustainers and can help build more brand awareness for you, too.
Feature Customer Reviews, Too—Your Online Reputation Matters
You probably check reviews before you ever make a purchase or hire a service provider yourself—and it’s a safe bet that so do your potential roofing customers.
People are going to check the reviews of anyone they’re considering hiring, so it makes sense to be proactive and go ahead and feature customer reviews on your website, your Google My Business profile, your social media accounts, and on relevant roofing and home improvement services review sites like Guild Quality. Featuring customer reviews does more than just build your online reputation; it actually helps to earn more trust from the people you’d like to serve.
If you’re looking to expand the reach of your roofing business, then following these digital marketing & branding tips can definitely help you to move the needle.
Like to talk more about ways you can increase your market share and do more to grow your business? The digital marketing pros at Cibirix have helped other roofers grow their business online, and we can certainly help you too.