Successful and sustainable growth for contractors comes from the combination of various strategies, including a focus on creating and nurturing customer relationships. When you have happy, satisfied customers, you are well on your way to bolstering credibility, trust and future business opportunities. Much of that satisfaction comes from the high quality of work and solid customer experience. Folded into that experience is your communication strategy—a factor that could make or break how your client views their overall experience working with you.
Effective communication with clients throughout all interactions with your company is essential to fostering these positive and mutually beneficial relationships, and it must be implemented from the very first point of contact. Often, that first point of contact occurs even before prospects reach out.
This three-part series will examine the primary communication touchpoints with clients—before, during and after the job—and offer ways to improve these points of interaction to create stronger business relationships.