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Product Spotlight

A nail gun and hammer sitting on a roof
Learn about the latest and greatest product launches from roofing and exterior companies.

Here are some recent product launches by roofing and exteriors companies.

Westlake Royal Building Products Launches TruExterior 5/8” Lap Siding

During the 2022 International Builders’ Show (IBS), Westlake Royal Building Products unveiled a new profile—5/8” Lap Siding—to its line of TruExterior poly-ash siding.

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Johns Manville Releases 2 Bituminous Roofing Systems Products

Johns Manville announced two new products for bituminous roofing systems to help improve productivity on the roof. DynaSet 1K, a moisture-curing adhesive, and 1-Part PermaFlash, a liquid-applied flashing, will be available for shipment in February 2022.

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Beacon Unveils New Look For TRI-BUILT Product Line

Beacon announced that it refreshed its TRI-BUILT private label brand. TRI-BUILT provides a wide range of dependable, high-quality products to help contractors deliver first-class work on a real-world budget.

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Mule-Hide Introduces 2 Base Sheets

Mule-Hide Products Co. Inc. introduced two new base sheets for use in steep-slope roofing systems. 

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Mule-Hide Products Debuts 4 Underlayments

Four new roofing underlayments from Mule-Hide Products Co. Inc. are designed to take the heat. 

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GAF Enhances Timberline HDZ with Time-Release Algae-Fighting Technology

GAF announced it has enhanced its Timberline HDZ® shingles with the addition of proprietary time-release algae-fighting technology offering homeowners more comprehensive protection for their roof. 

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Atlas Roofing Offering 3 New Ventilation Products

Atlas Roofing Corporation announced the rollout of three new ventilation solutions designed to improve home energy efficiency, optimize roof performance, and reduce excessive attic heat and moisture that can contribute to structural damage. 

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Sales Transformation Group Introduces Latest Product for Roofing Industry

Sales Transformation Group (STG) introduced its latest product for the roofing industry: Service Accelerator. 

The product is designed to accelerate the growth of a roofing service department through practical sales training, coaching, recruiting, and proven processes for success in the commercial sector.

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If you'd like to submit a product release, please email Chief Editor Rachel Williams at [email protected].  

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