SRS Distribution Inc. and Heritage Family of Companies announced that they are the presenting sponsors for the first-ever AT&T Byron Nelson Concert, as well as a hospitality sponsor of the Nelson Suites.
AT&T Byron Nelson will be held May 9–15 at TPC Craig Ranch, just 0.8 miles away from the SRS Distribution corporate office in McKinney, Texas. The AT&T Byron Nelson, a golf tournament on the PGA Tour and a long-time sporting staple in the Dallas-Fort Worth area, came to McKinney after 35 years at TPC Four Seasons in Irving and two years at Trinity Forest Golf Club in Dallas. It was canceled in 2020 due to the pandemic and had heavily restricted attendance in 2021. Event organizers are looking forward to being back at full capacity in 2022.
The tournament will culminate in a Saturday night concert on May 14 before the final day of tournament play on Sunday. Performing will be Grammy-nominated artist Lee Brice and American rock-and-roll band The Band of Heathens. The concert will be held across the street from the main tournament entrance and will begin at 6 p.m. CDT.
“This concert is a great way for us to enhance the Byron Nelson while allowing us to connect with our customers and our community here in McKinney, while also living out our company motto to ‘Make Money, Have Fun, and Give Back!’” said Dan Tinker, president and CEO, SRS Distribution. Funds raised at the Byron Nelson go to support the Momentous Institute, a nonprofit that works to support the social and emotional health of children.
Tickets for Byron Nelson and the concert must be purchased separately.
About SRS Distribution
Founded in 2008 and headquartered in McKinney, Texas, SRS has grown to become one of the largest and fastest-growing building products distributors in the United States. Since our inception, we have established a differentiated growth strategy and entrepreneurial culture that is focused on serving our customers, partnering with our suppliers, and attracting the industry’s best talent. We currently operate under a family of distinct local brands encompassing more than 600 locations across 44 states. SRS Distribution is a portfolio company of Leonard Green & Partners, L.P. and Berkshire Partners LLC.
About AT&T Byron Nelson
The AT&T Byron Nelson celebrates the life and legacy of Mr. Nelson, the tournament namesake and friend, who passed away in 2006, but whose legacy continues to impact the lives of many since the beginning of the tournament in 1968. It is one of the two PGA stops in the Dallas-Fort Worth Metroplex. The tournament is hosted by the Salesmanship Club of Dallas and benefits the Momentous Institute.