Jen Silver, owner and president of Roofing Utah, launched the South Salt Lake-based company in late 2019. Her first five years' experience in the roofing industry included time as an inside sales representative at Roofline Supply and as the sales manager and then general manager at a small Utah roofing company. Today, Roofing Utah touts itself as one of the fastest-growing roofing companies in the state—quite the achievement, with Silver being a relative newcomer to the industry.
In this exclusive interview with Roofing & Exteriors at the 2022 International Roofing Expo, Silver shares her insights on:
- The relationship between sales prowess and business leadership skills
- The importance of focusing on marketing efforts and budgeting early on in the life of a new roofing company
- How to effectively leverage social media to grow a roofing business
- Which social media platforms are most valuable to roofing contractors looking to grow their business