In this exclusive, in-person video, Siegal outlined the ways companies can—or should—expand their product lines. That includes windows and siding.
At the show, he was part of a five-person panel—moderated by Williams—on the subject.
In this interview, Siegal also discussed ways that companies can stand out in a crowded market.
"You have to know who you are and what makes you different than other contractors," Siegal said.
Siegal started as a roofing contractor in 1989.
He has been CCN president for 12 years and also owns Maggio Roofing Company.