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Ways to Expand Beyond Roofing, Stand Out

Certified Contractors Network President Scott Siegal discusses expanding product lines, understanding your unique selling proposition and more.
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At the 2021 International Roofing ExpoRoofing & Exteriors Chief Editor Rachel Williams interviewed Certified Contractors Network President Scott Siegal.

In this exclusive, in-person video, Siegal outlined the ways companies can—or should—expand their product lines. That includes windows and siding. 

At the show, he was part of a five-person panel—moderated by Williams—on the subject.

In this interview, Siegal also discussed ways that companies can stand out in a crowded market.

"You have to know who you are and what makes you different than other contractors," Siegal said.

Siegal started as a roofing contractor in 1989. 

He has been CCN president for 12 years and also owns Maggio Roofing Company.

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