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IRE Gives Back to New Orleans Via Community Service Day Project

Roofing Contractor with Spirit Level in His Hand on Top of Newly Built Wooden House Roof Structure
Event participants to renovate three local projects as part of IRE’s overall connection to the New Orleans area.

Before the International Roofing Expo (IRE)® kicks off next week, some event participants will be giving back to New Orleans via the event's annual Community Service Day Project.

The 13th annual Community Service Day will be on Monday, Jan. 31. In conjunction with the non-profit organization, Rebuilding Together New Orleans, more than 50 attendees and exhibitors in town for IRE will give back to the city via a renovation project. Participating volunteers of all skill levels will make repairs to multiple homes. 

"The service day is a great opportunity to get out see New Orleans, outside of just the convention center and make a truly life-changing impact for homeowners," said William Stoudt, director of Rebuilding Together New Orleans.

In addition to volunteering, the IRE is accepting donations with a goal to raise $10,000 to help Rebuilding Together New Orleans. Donations can be made online at and during the keynote session featuring the honorable Reid Ribble on Tuesday, Feb. 1. The International Roofing Expo will also be donating an additional $10,000 to Rebuilding Together New Orleans.

For the keynote session, "I'll spend some time talking about generosity and giving because that's kind of a core principle and value of my wife and me," said Ribble, CEO of NRCA. "So, I'm looking forward to that because it's a beautiful tie-in to the community service day event." 

The recipients of the renovation projects are three homeowners whose residences were damaged when Hurricane Ida swept through the Gulf Coast area in autumn 2021. Repairs are not limited to roofs; volunteers will work on weatherproofing windows, fresh coats of paint, treating termite damage, fence repair and more. 

IRE's Community Service Day primary sponsor is Sika Sarnafil. Sika Sarnafil has been the primary sponsor of the Community Service Day every year since its inception and has generously donated $15,000 to the project. Additional sponsors include Carlisle Construction Materials, Centimark Innovative Roofing and Flooring Solutions, Damato Enterprises, GAF, ICP Building Solutions Group and OMG Roofing Products. In addition, GAF is donating 50 roofs, which will help Rebuilding Together New Orleans reach its goal of replacing 100 roofs.

"It's literally probably the best day of the year I have," said Bill Bellico, VP of marketing and inside sales at Sika. "You have people from across the industry—I mean competitors—working together to give back to the local community and it speaks volumes." 

"Community Service Day is by far my favorite day of the year. We're able to literally change people's lives," said IRE Senior Conference Manager Brandi McElhaney, a native of the Big Easy. "Every single chapter of Rebuilding Together for 13 years now has told me you guys don't just come here for photo ops," she continued. "You're truly putting in the work and making a huge difference. It's so amazing."

Another avenue for IRE's community involvement is National Women in Roofing Day—Sunday, Jan. 30. It provides the opportunity to be a part of the discussion focused on the unique challenges and opportunities that women in the roofing industry face. NWIR Day has adapted itself to support women who are just starting their careers to seasoned roofing professionals. The sessions are designed to bridge the gap between women at all levels by offering the chance to meet, network and gain valuable insight from hundreds of roofing professionals (including technical experts and leading marketing and technology providers).

Additional activities at IRE include a keynote by Ribble, three days of education and more than 400 exhibitors. The conference program features more than 60 sessions covering a large range of topics, including industry trends, best practices and sales and management skills.

NRCA will also present a variety of educational sessions this year, including the Pro Certification Exams, the Roofing Alliance Construction Management Student Competition and more. NRCA will be holding a silent auction in their booth to benefit ROOFPAC.

The International Roofing Expo will take place Feb. 1-3, 2022, at the Ernest N. Morial Convention Center in New Orleans. 

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