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Jan. 4—IRE Launches Next Month, John DeRosa Interview, Ransomware Protection and more

Alamy Bullhorn announcement
The Roofing & Exteriors Business Update newsletter

Preaching Accountability to Roofing, Exterior Salespersons 

"We need to take complete ownership of our outcomes," said John DeRosa, the director of contractor training for SRS Distribution. DeRosa advises salespeople not to look for reasons to excuse poor performance and to acknowledge the misses along with the hits.

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Retain Relationships When Recession Proofing Your Roofing Business

NRCA CEO Reid Ribble encourages roofing contractors to remain close to key customers and vendors. "Those relationships are going to really matter," he said. "They're going to matter more in 2022 than they did in 2021."

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Roofing & Exterior's Top 5 Stories of 2021

Now that 2021 is in the books, it's time to look back at the Roofing & Exteriors' most-read stories of the year.  

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There is More to the Surface

The type of self-adhered roofing underlayment used has a big impact. It is critical that contractors take a close look at the two categories—granular self-adhered underlayment and smooth self-adhered underlayment—to determine which one is best for their project. Here is a breakdown of the features of both.

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6 Ways Roofers Can Protect Against Ransomware Attacks

Experts and reports say construction firms are now the no. 1 target for hackers.

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Great Day Improvements Acquires Champion Windows

Acquisition of Ohio-based Champion Windows follows the addition of fellow in-state company Universal Windows Direct.

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